markedsmixoptimering
Markedsmixoptimering, often translated as marketing mix optimization, is the strategic process of determining the ideal allocation of resources across various marketing channels and tactics to achieve specific business objectives. This involves analyzing the effectiveness and cost-efficiency of different marketing elements, such as advertising, public relations, sales promotions, and digital marketing, to maximize return on investment (ROI). The goal is to create a synergistic effect where the combined impact of these elements is greater than the sum of their individual parts.
The process typically begins with a clear definition of marketing goals, which could range from increasing
Based on the insights derived from data, marketers then adjust their spending and strategies. This might involve