markaðsútvíkkun
Markaðsútvíkkun refers to the strategy of expanding a company's reach into new markets. This can involve targeting different geographical regions, customer segments, or product categories. The primary goal of market expansion is to increase revenue, market share, and overall profitability.
There are several approaches to market expansion. One common method is geographical expansion, where a company
Factors influencing the success of market expansion include thorough market research, understanding consumer behavior in the