mallivalikoima
Mallivalikoima is a Finnish retail term that refers to the set of products offered by a retailer in a catalog, showroom, or online store at a particular time. It defines the range of models, styles, sizes, colors, and price points visible to customers and forms the basis for merchandising and marketing decisions.
The word combines malli (model, pattern) and valikoima (assortment, selection). In Finnish business contexts, mallivalikoima describes
A mallivalikoima typically includes product categories, seasonal introductions, stock status, variants such as size and color,
Retailers curate the mallivalikoima to reflect brand positioning, target customers, and pricing strategy. The concept is
Understanding the mallivalikoima helps customers navigate options, assists retailers in inventory planning, and supports analytics on