Mallivalikoima

Mallivalikoima is a Finnish retail term that refers to the set of products offered by a retailer in a catalog, showroom, or online store at a particular time. It defines the range of models, styles, sizes, colors, and price points visible to customers and forms the basis for merchandising and marketing decisions.

The word combines malli (model, pattern) and valikoima (assortment, selection). In Finnish business contexts, mallivalikoima describes the deliberately curated product mix and is often used in discussions about product planning and catalog management.

A mallivalikoima typically includes product categories, seasonal introductions, stock status, variants such as size and color, and cross-sell items. It may be organized into tiers or collections and can be static for a season or updated as new stock arrives.

Retailers curate the mallivalikoima to reflect brand positioning, target customers, and pricing strategy. The concept is linked to product lifecycle, supplier negotiations, and marketing campaigns. Digital catalogs and e-commerce platforms often present the mallivalikoima with search and filter tools to aid comparison.

Understanding the mallivalikoima helps customers navigate options, assists retailers in inventory planning, and supports analytics on performance by category, season, and price segment.