maletargeted
Maletargeted refers to marketing and communications strategies designed to tailor products, services, and messaging to male audiences. It is a form of demographic targeting within consumer marketing, drawing on research about men's preferences, behaviors, and media consumption to guide development and promotion.
Applications include consumer goods such as grooming products, fashion and apparel, automotive, technology, sports equipment, and
Methods to implement maletargeted strategies include market research, segmentation analyses, and testing. Data sources may include
Criticism and considerations include the risk of reinforcing gender stereotypes and excluding non-binary audiences. Cultural differences
Maletargeted is most effective as one element of a broader, evidence-based marketing strategy. Modern approaches emphasize