läpimenohinnoittelu
Läpimenohinnoittelu, also known as loss leader pricing, is a marketing strategy where a retailer advertises a product at a very low price, often below cost, to attract customers into the store. The intention is that once customers are inside, they will purchase other, more profitable items in addition to the loss leader. This strategy aims to drive overall sales volume and potentially increase customer traffic and market share.
The key to successful läpimenohinnoittelu is that the low price of the advertised item is significantly attractive.
This strategy can be effective in competitive markets where retailers need to differentiate themselves and attract