lukrativ

Lukrativ is a Swedish adjective meaning profitable or lucrative. It is commonly used in business, economics, and everyday language to describe opportunities, contracts, ventures, or markets with high profit potential.

Etymology: The word derives from Latin lucrativus, via French lucratif, into Swedish as lukrativ, with the consonant change from c to k reflecting Swedish orthography. The root lucr- is cognate with English lucrative and with related terms for profit in several European languages.

Usage: Lukrativ is used with nouns such as affär, erbjudande, marknad, investering, or affärsmodell. It can describe both short-term deals and long-term strategies and can carry neutral or positive connotations depending on context. The term does not guarantee profit and may be contrasted with risky or marginal ventures.

Examples: Ett lukrativt erbjudande lockade flera investerare. Företaget fokuserar på lukrativa marknader i Asien.

See also: lucrative (English).