logogebruik

Logogebruik refers to the set of rules and guidelines governing the application, placement, and modification of a corporate or institutional logo. The term is most commonly used in the Netherlands and Belgium, where organisations publish official “logogebruikinstructies” to ensure consistent visual identity across all media. These instructions typically cover aspects such as minimum clear space around the logo, acceptable colour variations, size limits, background contrasts, and prohibited alterations like stretching, recolouring, or adding effects.

The purpose of logogebruik policies is to protect brand integrity, prevent misrepresentation, and maintain recognisability. In many cases, the logo is a registered trademark, and misuse may constitute a legal infringement. Organisations often distinguish between internal and external use: staff may have broader leeway for adapting the logo in presentations, while external partners must adhere strictly to the published guidelines.

Digital applications frequently include specifications for file formats (e.g., SVG for scalability, PNG for web use) and resolution requirements. Print guidelines address bleed, CMYK colour profiles, and minimum print sizes. Some logogebruik documents also provide examples of correct and incorrect usage, a palette of secondary visual elements, and rules for co‑branding with other logos.

Compliance with logogebruik is usually monitored by a brand management team or a communications department. Violations may be corrected through formal notices, and repeated non‑compliance can lead to legal action. By following these standards, organisations ensure that their visual identity remains coherent, professional, and legally protected.