lisämyyntituloihin

Lisämyyntituloihin refers to revenue generated from selling additional products or services to existing customers. This strategy aims to increase the overall value of a customer relationship by offering complementary items, upgrades, or premium versions of what a customer has already purchased. The core principle is that it is often more cost-effective to sell more to a customer who already trusts and is familiar with a brand than to acquire a new customer.

There are several common methods for generating lisämyyntituloihin. One is cross-selling, where a customer is offered related products. For example, a customer buying a laptop might be offered a mouse or a laptop bag. Another method is up-selling, which involves offering a customer a more expensive or upgraded version of the product they are considering. This could be a model with more features or a higher storage capacity. Bundling, where multiple products are sold together at a discounted price, can also drive additional revenue by encouraging customers to purchase more items than they initially intended. Finally, offering service plans, warranties, or extended support can be a significant source of lisämyyntituloihin, particularly for durable goods. Successful implementation often relies on understanding customer needs and preferences to offer relevant and valuable additions.