lanserte

Lanserte is the simple past tense form of the Swedish verb lansera, meaning to launch or roll out a product, service, campaign, or project to the market. It is commonly used in business reporting, marketing, and press releases to describe the act of introducing something new to customers. The related noun is lansering, while the present tense is lanserar and the past participle is lanserat.

Etymology and usage notes: The verb lansera is borrowed from the French lancer, meaning to throw or launch, with later adaptation in Swedish. Lanserte follows regular Swedish verb conjugation for -era verbs in the past tense. In modern writing, speakers may choose between the simple past lanserte and the present perfect harboring an auxiliary, as in har lanserat, depending on the time frame being described.

Examples and contexts: A typical sentence is "Företaget lanserte sin nya app i veckan." For current relevance, it can be expressed as "Företaget har lanserat sin nya app." The noun form lansering is used to refer to the act or process of launching, for example, "lanseringen av produkten." The term is widely understood in Swedish business, media, and marketing discourse.