lanserats

Lanserats is a Swedish term formed as the past participle in the passive voice of the verb lansera, meaning to launch. It is used to indicate that something—such as a product, service, campaign, or project—has been launched or introduced. In English-language contexts, the direct translation is typically “has been launched.”

Etymology and form: The verb lansera is a Swedish adaptation of the English word launch, integrated into Swedish spelling and pronunciation. The past participle lanserats is used in passive constructions and, unlike some other participles, is in practice invariable with respect to gender and number: har lanserats (has/have been launched) and lanserats (launched, in a passive sense) appear across contexts.

Usage: Lanserats is common in formal and semi-formal Swedish writing, including press releases, news reporting, marketing copy, and annual reports. It often appears in sentences where the agent performing the launch is either unknown or intentionally omitted, for example: Produkterna har lanserats i flera länder; Lanserats av företaget under hösten. The form can also appear in headlines as a compact, passive construction: Nya modellen lanserats.

English equivalents and translation: When translating Swedish sources, lanserats usually becomes “has/has been launched.” The term is linguistic rather than technical jargon, and its use signals a completed action in the recent past or ongoing dissemination of a launched item.

See also: lansera, lansering, lanserad.