közlésmenedzsment
Közlésmenedzsment, often translated as communication management, refers to the strategic planning, implementation, and evaluation of communication processes within an organization. It encompasses all activities related to how an organization interacts with its various stakeholders, both internally and externally. This includes crafting clear and consistent messages, selecting appropriate communication channels, and ensuring that information flows effectively to achieve organizational goals.
The practice of közlésmenedzsment involves understanding the target audience, identifying communication objectives, and developing tailored strategies
Key components of közlésmenedzsment include message development, media relations, internal communications, crisis communication, corporate social responsibility