käsitemetaforiateoria
Käsitemetaforiateoria, often translated as Conceptual Metaphor Theory, is a theory of cognition and language developed by George Lakoff and Mark Johnson. It proposes that abstract concepts are understood and reasoned about in terms of more concrete ones, through the use of metaphors. These are not simply linguistic figures of speech, but fundamental structures of thought. For example, the abstract concept of "love" might be understood metaphorically as a "journey" (e.g., "our relationship hit a dead end," "we've come a long way together").
The theory suggests that these conceptual metaphors are systematic and pervasive in our language and thought.
Lakoff and Johnson argue that these metaphors are not arbitrary but arise from our bodily experiences and