kvalitatatiivseid

kvalitatatiivseid refers to qualitative research methods. These methods are employed to gain a deeper understanding of underlying reasons, opinions, and motivations. Unlike quantitative research, which focuses on numerical data and statistical analysis, qualitative research explores the 'why' and 'how' behind phenomena. It often involves non-numerical data collection techniques such as interviews, focus groups, observations, and case studies. The goal is to gather rich, descriptive information that provides insights into complex issues. Researchers using qualitative approaches seek to explore experiences, perspectives, and behaviors in their natural settings. The analysis of qualitative data involves interpreting themes, patterns, and meanings within the collected information, rather than performing mathematical calculations. This approach is particularly useful in fields like sociology, anthropology, psychology, and marketing when exploring new ideas, developing hypotheses, or understanding nuanced social interactions. The findings are often presented in a narrative or descriptive format.