kuuntelupisteen

Kuuntelupisteen is a term used in Finnish media analytics to describe a metric that quantifies listening activity to a specific audio content, such as a track, radio program, podcast, or advertisement. The exact definition varies by provider, but generally kuuntelupisteen is designed to capture the level of audience engagement rather than merely counting impressions.

In practice, one kuuntelupisteen may correspond to a listening event by an individual user within a defined time window. Some systems assign multiple kuuntelupisteitä to a single listener for repeated sessions or long playback, while others count only one point per user per day. The metric is commonly used alongside other indicators to provide a fuller picture of reach and engagement.

Common uses include ranking tracks or programs, informing licensing and advertising decisions, and tracking market penetration. They are often aggregated into charts or reports together with metrics such as the number of listeners, total listening time, and demographic information. Variations in kuuntelupisteet can arise from differences in platform, device, and geographic region, and some implementations differentiate between new and returning listeners.

Etymology: kuuntelu means listening and piste means point or score; together they form a unit of measurement for listening activity.

See also: audience measurement, radio ratings, streaming analytics, listener metrics.