kundupptäckt

Kundupptäckt, often translated as customer discovery, is a crucial early-stage process in business and product development. It involves actively engaging with potential customers to understand their needs, pain points, and desires before investing significant resources into building a product or service. The core principle is to validate assumptions about the target market and the problem the offering aims to solve.

This process typically involves conducting interviews, surveys, and observation sessions with individuals who represent the ideal customer profile. The goal is not to sell a product but to listen and learn. Key questions focus on understanding the customer's daily routines, existing solutions they use, the challenges they face, and what they would ideally want in a solution. The insights gained are then used to refine the business model, product features, and marketing strategy.

Customer discovery helps avoid the common pitfall of building a product that nobody wants or needs. By grounding development in genuine customer feedback, businesses can increase their chances of success, reduce waste, and build offerings that truly resonate with their target audience. It's an iterative process, often revisited as the product or business evolves.