kundeforventninger

Kundeforventninger refers to the beliefs and expectations a customer holds regarding a product, service, or interaction with a company. These expectations are shaped by a variety of factors including past experiences, marketing and advertising, word-of-mouth, and the company's brand reputation. Understanding and managing kundeforventninger is crucial for businesses aiming to achieve customer satisfaction and loyalty.

When customer expectations are met or exceeded, it typically leads to positive customer experiences, repeat business, and positive reviews. Conversely, when expectations are not met, it can result in customer dissatisfaction, complaints, and a decline in customer retention. Businesses often invest in market research and customer feedback mechanisms to gauge and understand these expectations accurately.

Strategies for managing kundeforventninger include setting realistic expectations through clear communication, delivering consistent quality in products and services, and providing excellent customer support. Companies may also proactively address potential unmet expectations by anticipating customer needs and offering solutions before problems arise. The concept is central to modern customer relationship management and service design.