kuluttajansuorassa
Kuluttajansuorassa is a Finnish term that translates to "consumer direct" or "direct-to-consumer" (DTC) in English. It refers to a business model where a company sells its products directly to consumers without intermediaries such as retailers or wholesalers. This approach allows manufacturers to bypass traditional distribution channels and establish a direct relationship with their customer base.
Companies employing the kuluttajansuorassa model often leverage e-commerce platforms and their own branded websites to facilitate
The kuluttajansuorassa model has seen significant growth in recent years, driven by advancements in digital technology