kooperativet

Kooperativet is a Swedish furniture company that was established in 2008 by Martin Sätterkvist. The company is headquartered in Gothenburg and operates primarily online, selling furniture and home decor products through its website and social media channels.

Kooperativet's business model is centered around collaboration and community engagement. The company works closely with a network of independent designers, makers, and makerspaces to source unique and innovative products. This approach allows Kooperativet to offer a wide range of products that cater to diverse tastes and preferences.

One of the key features of Kooperativet's business model is its focus on sustainability and eco-friendliness. The company emphasizes the use of environmentally responsible materials, repurposing, and upcycling in its product line. This commitment to sustainability aligns with the values of its target audience, who are predominantly urban, creative, and interested in living a more sustainable lifestyle.

Kooperativet has gained a reputation for being a platform for emerging designers and makers to showcase their work and gain exposure to a wider audience. The company has partnered with several organizations and initiatives promoting sustainable design, craftsmanship, and social responsibility. Through its online presence and network of collaborators, Kooperativet has become a notable player in the Swedish design scene and a pioneering example of a collaborative and sustainable business model in the furniture industry.