konversiotunnistus
Konversiotunnistus, also known as conversion tracking, is a vital tool in digital marketing that measures the effectiveness of online advertising campaigns. It allows businesses to understand when a user takes a desired action, or "converts," after interacting with an advertisement. This desired action, or conversion, can vary widely depending on the business's goals and can include making a purchase, filling out a contact form, signing up for a newsletter, downloading an app, or even just visiting a specific page.
The process typically involves placing a small piece of code, often called a tracking pixel or tag,
By tracking conversions, marketers can gain valuable insights into which campaigns, ad creatives, and targeting strategies