kontekstilist
Kontekststilist is a Norwegian term used in fashion, advertising and media production to denote a stylist who prioritizes context as a central element of styling. The word combines kontekst (context) with stilist (stylist). The concept describes a professional who works to ensure that wardrobe, props, makeup and set dressing align with the audience, platform, setting and cultural moment of a project.
Typical responsibilities include analyzing the brief, target audience, media channel and cultural setting; developing a cohesive
Key skills for a kontekststilist include a strong aesthetic sense and knowledge of fashion history, color theory,
Relation to other roles: the kontekststilist is related to a stylist or wardrobe stylist but is distinguished
In practice, kontekststilists work in advertising agencies, production companies, fashion houses, museums and branding studios on