konsidee

Konsidee is a term used in some languages and business contexts to denote a central idea or guiding concept behind a project, campaign, or product. It acts as a concise articulation intended to align teams and stakeholders around a single focal point, shaping strategy, messaging, and decisions.

Usage and scope: The term is encountered mainly in informal or regional usage in Southeast Asia and in creative industries that blend languages. It is not uniformly defined in major dictionaries, and its precise meaning varies by organization. In general, a konsidee captures the core value proposition, the intended user benefit, and the distinctive positioning of the work.

Role in practice: In early stages, teams define a konsidee to steer ideation and decision making. It is used to evaluate concepts, features, and design directions. A konsidee can be expressed as a one-line statement, a short concept brief, or a central message within a broader branding or creative brief, and is often supported by visuals or user stories.

Example: A konsidee for a budgeting app targeting students might be "Make every penny count with simple, fast budgeting." This core idea would guide feature choices, copy, and user experience.

See also: concept, branding concept, creative brief, product concept.