konseptikehityksessä

Konseptikehityksessä, often translated as concept development or ideation, is a crucial phase in the product development and innovation process. It involves generating and refining a broad range of ideas to address a specific problem, need, or opportunity. The primary goal is to explore diverse possibilities and select the most promising ones for further development. This stage typically follows the initial problem definition and research phases and precedes detailed design and prototyping.

The process of konseptikehityksessä often employs various creative techniques. These can include brainstorming, mind mapping, SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse), and design thinking methodologies. The emphasis is on quantity over quality in the initial idea generation to ensure a wide spectrum of potential solutions is considered. Collaboration among team members, often from diverse backgrounds, is highly encouraged to foster a rich exchange of perspectives and innovative thinking.

Once a multitude of ideas are generated, the next step in konseptikehityksessä is filtering and evaluating them. This involves assessing ideas based on criteria such as feasibility, desirability, viability, and alignment with strategic goals. Techniques like dot voting, pros and cons analysis, or scoring matrices might be used. The aim is to narrow down the initial pool of ideas to a manageable set of concepts that warrant further exploration and investment. These selected concepts then serve as the foundation for subsequent design, prototyping, and testing activities.