kolmikymmenellisiä

Kolmikymmenellisiä is a Finnish term that literally translates to "thirty-something" and refers to people in their thirties. It is a broad demographic category used in social, economic, and marketing contexts to describe individuals between the ages of 30 and 39. This age group is often characterized by significant life transitions, such as establishing careers, forming families, purchasing homes, and navigating mid-life concerns.

The "kolmikymmenellisiä" are a diverse group with varying life experiences and priorities. Some may be in the early stages of their careers, while others may be well-established professionals. Family structures can range from single individuals to those with young children or older dependents. Financial situations also vary widely, influenced by education, employment, and personal choices.

In marketing and sociology, the "kolmikymmenellisiä" are often seen as a key consumer group. Their purchasing power and lifestyle choices are closely observed. This demographic is typically targeted with products and services related to housing, family, career development, and personal finance. Understanding the unique characteristics and needs of this age group is crucial for businesses and researchers aiming to connect with them effectively. The term itself emphasizes a stage of life often associated with both maturity and ongoing personal growth.