kohderyhmätyö
Kohderyhmätyö refers to the practice of tailoring communication, services, or products to a specific target audience. The core principle is to understand the needs, preferences, and characteristics of a particular group of people and then adapt the offering to best meet those requirements. This approach moves away from a one-size-fits-all strategy towards a more personalized and effective method of engagement.
The process typically begins with identifying and defining the target audience. This involves market research, demographic
In service provision, kohderyhmätyö means designing services that are accessible and relevant to the needs of