kohdentamaan

Kohdentamaan is a Finnish verb meaning to target or to aim at. It describes the act of directing actions, messages, or resources toward a particular audience, objective, or outcome. The term is commonly used in marketing, politics, public health, and data analytics, where strategies are shaped to fit the characteristics or needs of a specific group rather than a general audience. The infinitive form kohdentaa is the basic dictionary form, while kohdentamaan is the active infinitive used in non-finite clauses and certain grammatical constructions.

Grammar and related forms: The base verb is kohdentaa. The form kohdentamaan is the active infinitive (the -maan/-mään form) used to express purpose or to link to other verbs in non-finite clauses. The noun kohdentaminen refers to the act or process of targeting, and kohdentaminen is widely used to describe targeting practices or strategies in various fields.

Usage and contexts: In marketing, kohdentaminen means tailoring campaigns to specific demographics or consumer segments, often described in terms of kohderyhmä (target group). In politics or public policy, it refers to directing messages, resources, or interventions to particular communities or voter blocs. In data analytics or product development, kohdentaminen involves focusing efforts based on data-driven insights to improve relevance and impact, while also raising considerations around privacy and ethics.

Examples: "Yritys kohdentaa mainontansa nuorille aikuisille." "Kohdentaminen parantaa kampanjastrategian tehokkuutta." Related concepts include kohderyhmä (target group) and kohdentaminen (targeting) in broader strategic planning.