kohdennettujen

Kohdennettujen is a Finnish inflected form of the adjective participle kohdennettu, meaning "targeted" or "aimed." It is used to describe nouns in contexts where the noun is in the genitive plural, for example when indicating possession or partitive relations involving a plural noun. The root verb is kohdentaa, which means to target, direct, or aim.

Grammatical usage and examples:

Kohdennettujen modifies a plural noun in genitive. Common contexts include marketing, data usage, and communications, for instance: "kohdennettujen mainosten vaikutus" (the effect of targeted advertisements) or "kohdennettujen tietojen käyttö" (the use of targeted data). In many sentences the subject or object may be a plural entity, and the possessive or relational sense is expressed with the genitive case, resulting in the form kohdennettujen.

Context and relevance:

The concept of targeting is widely used in digital marketing, political messaging, and user experience design. Kohdennettu mainonta and kohdennettu viestintä are common phrases describing content tailored to specific groups based on data such as demographics, behavior, or preferences. The term reflects practices that raise discussions about privacy, data protection, and consent, and is often encountered in regulatory and industry discussions about responsible data use.

See also:

kohdennettu marketing, kohdennettu mainonta, personointi, tietosuoja, targeting in digital advertising.