knownfamiliar
Knownfamiliar is a neologism used to describe a state where an individual both knows factual information about a subject and feels a sense of familiarity toward it. It reflects the overlap between cognitive knowledge and affective ease in perception and decision making.
The term is a portmanteau of "known" and "familiar" and has appeared primarily in informal discussions among
In practice, knownfamiliar is used to discuss brands, products, or ideas that are both well understood and
Critics note that the term overlaps with established concepts such as brand awareness, recognition memory, and
See also brand awareness, recognition memory, mere exposure effect, fluency, familiarity, cognitive ease.