klantkans
Klantkans is a term used in Dutch business practice to describe opportunities to create value with customers. It refers to moments in the customer journey where a provider can address a need, solve a problem, or strengthen the relationship, potentially leading to sales, renewal, or expansion.
In practice, een klantkans can arise with existing customers through upselling or cross-selling, or with potential
Identifying klantkansen relies on both quantitative data and qualitative insights. Data sources include purchase history, product
Benefits of focusing on klantkansen include higher revenue through targeted offers, longer customer lifetime value, and
See also: customer relationship management, cross-selling, upselling, churn reduction, customer lifetime value.