kirjejakelu

Kirjejakelu, also known as bulk mail or direct mail, is a form of advertising and marketing that involves sending large quantities of mail, including letters, postcards, and other mail materials, to specific target groups. In Finland, where the term is most commonly used, kirjejakelu refers to the postal service's mass mail delivery system.

The concept of kirjejakelu originated in Finland in the 1960s, where it was first used by companies and organizations to reach a wider audience with their marketing materials. Over time, the technique became widely adopted and was used for various purposes, including selling products, spreading awareness about social issues, and establishing political campaigns.

Kirjejakelu typically involves printing and addressing a large number of mailpieces, often with a generic message or a simple advertisement. These mailpieces are then sent to the postal services, which sort and deliver them to their destination addresses. The efficiency and cost-effectiveness of kirjejakelu make it a popular choice for both businesses and non-profit organizations alike.

While kirjejakelu is often associated with advertising, it can also be used for other purposes, such as distributing information and surveys. In recent years, digital alternatives to traditional mail have emerged, including email and social media campaigns. However, kirjejakelu remains a widely used and effective marketing tool, particularly for smaller businesses and community organizations in Finland.

The postal services in Finland have developed efficient systems to handle the large volumes of mail generated by kirjejakelu operations, ensuring that these materials reach their intended recipients in a timely and cost-effective manner. As a result, kirjejakelu has become an integral part of Finnish marketing and advertising practices, enabling businesses and organizations to reach a broader audience and achieve their goals.