kiirkaup

kiirkaup is an Estonian term that translates to "quick sale" or "bargain sale." It generally refers to a situation where goods are sold at a significantly reduced price, often to liquidate inventory, clear out stock before a season change, or to attract customers for a limited time. These sales are typically advertised prominently and are a common marketing strategy for retailers in Estonia.

The concept of kiirkaup is similar to flash sales or clearance events found in other countries. Consumers often look forward to these sales as an opportunity to purchase items at a lower cost than usual. Retailers use kiirkaup to achieve several business objectives, including increasing sales volume, freeing up storage space, and generating revenue quickly.

The duration of a kiirkaup can vary, from a single day to a week or more, depending on the retailer's goals and the nature of the products being offered. Sometimes, specific product categories are included, while other times, it might be a store-wide event. Due to the limited-time and often limited-quantity nature of these sales, they can create a sense of urgency among shoppers, encouraging prompt purchasing decisions. The success of a kiirkaup often depends on effective promotion and the appeal of the discounted prices.