khoros

Khoros is a software company that provides a digital customer engagement platform aimed at helping brands manage social media, communities, and online marketing from a single system. The company markets a unified platform that combines social media management, customer care, marketing, and community-building capabilities to support brand experiences across channels.

Khoros was formed in 2019 through the merger of Lithium Technologies and Spredfast. The combined company is headquartered in Austin, Texas, and operates with a global presence serving large enterprise customers. As a private company, Khoros focuses on delivering integrated tools that connect social content, customer service workflows, and community engagement with data analytics.

The platform’s core components include Khoros Marketing, Khoros Care, Khoros Communities, and Khoros Analytics. Khoros Marketing supports content creation, scheduling, and cross-channel campaigns. Khoros Care enables social customer service workflows, including monitoring, triaging, and responding to inquiries. Khoros Communities provides online brand communities for member engagement and collaboration, while Khoros Analytics offers insights and reporting to measure performance and customer sentiment. The suite is designed to integrate with other business systems such as CRM platforms and data warehouses.

Khoros serves a range of industries, including technology, retail, financial services, and telecommunications. It competes with other enterprise social platforms and digital customer engagement providers, offering a focus on scalable enterprise collaboration and unified customer experience management.