keuzeset
Keuzeset, often translated as "choice set" in English, is a concept in decision theory, consumer behavior, and marketing that refers to the set of alternatives from which a decision-maker may select in a given task. The keuzeset encompasses all options that are realistically considered before a choice is made and may be finite or effectively bounded by time, attention, or information.
Relation to other concepts: The choiceset is distinct from the consideration set—the smaller subset of options
Formation and dynamics: The composition of a keuzeset depends on information search, exposure to options (for
Modeling and analysis: In economic and psychological models, choices are often assumed to be drawn from a
Practical considerations: The size and presentation of the displayed choices can influence selection, a phenomenon related