keräyssuunnitelmiin

Keräyssuunnitelma is a Finnish term that translates to "collection plan" or "fundraising plan." It refers to a structured document outlining the strategy and objectives for gathering resources, most commonly funds, for a specific purpose. These plans are typically developed by non-profit organizations, charities, or project groups to guide their fundraising efforts.

A comprehensive keräyssuunnitelma usually includes several key components. It defines the fundraising goals, specifying the amount of money needed and how it will be used. It also identifies the target audience or donor segments, considering their potential interest and capacity to contribute. The plan details the fundraising methods to be employed, which can range from direct mail appeals and online campaigns to grant applications, corporate sponsorships, and fundraising events.

Furthermore, a keräyssuunnitelma outlines the timeline for the fundraising activities, including key dates for appeals, events, and follow-up communications. It also assigns responsibilities to individuals or teams involved in the fundraising process. Essential to the plan are methods for tracking progress, evaluating the effectiveness of different strategies, and reporting on the results to stakeholders and donors. The overall aim of a keräyssuunnitelma is to ensure that fundraising activities are organized, efficient, and successful in achieving their intended financial targets.