keresztértékesítést

Keresztértékesítés, often translated as cross-selling, is a sales technique used to sell an additional product or service to an existing customer. The goal is to offer complementary or related items that enhance the value of the initial purchase. For example, if a customer is buying a new laptop, a cross-selling strategy might involve suggesting a laptop bag, a wireless mouse, or an extended warranty.

This sales tactic leverages the established relationship with the customer and their existing trust in the brand or provider. By understanding the customer's needs and purchase history, businesses can identify relevant upsell opportunities. Cross-selling is not about pushing unnecessary products; it's about providing solutions that meet a customer's broader needs or improve their experience with the initial purchase.

Effective cross-selling requires careful consideration of the customer's context. The offered products or services should logically fit with what the customer is already acquiring or has acquired. This approach can increase revenue per customer, improve customer satisfaction by offering added value, and foster customer loyalty. It's a common practice across various industries, from retail and e-commerce to banking and software services. The key to successful cross-selling lies in its relevance and the ability to genuinely benefit the customer.