Keresztértékesítés

Keresztértékesítés, often translated as cross-selling, is a sales technique used to sell a related or complementary product to an existing customer. The core idea is to leverage an existing customer relationship and a recent purchase to introduce a new item that enhances the value of the original purchase or satisfies a related need. This strategy is widely employed across various industries, from retail and e-commerce to financial services and software.

The effectiveness of cross-selling relies on understanding customer needs and purchase patterns. By analyzing what a customer has bought, a salesperson or an automated system can identify relevant additional products. For example, a customer buying a new camera might be offered a memory card, a camera bag, or a lens cleaning kit. In a digital context, this might appear as "Customers who bought this also bought..." suggestions.

Cross-selling aims to increase the overall value of a customer transaction, improve customer satisfaction by offering solutions that complete their initial purchase, and foster stronger customer loyalty. When executed thoughtfully, it can be a win-win situation for both the customer and the business, leading to increased revenue and a more positive customer experience. However, if done poorly or too aggressively, it can be perceived as intrusive and lead to customer dissatisfaction.