Keresztértékesítés
Keresztértékesítés, often translated as cross-selling, is a sales technique used to sell a related or complementary product to an existing customer. The core idea is to leverage an existing customer relationship and a recent purchase to introduce a new item that enhances the value of the original purchase or satisfies a related need. This strategy is widely employed across various industries, from retail and e-commerce to financial services and software.
The effectiveness of cross-selling relies on understanding customer needs and purchase patterns. By analyzing what a
Cross-selling aims to increase the overall value of a customer transaction, improve customer satisfaction by offering