keqi

Keqi (客气, pinyin: kè qì) is a common Chinese term meaning politeness or courteous behavior. It describes actions, speech, or attitudes that convey respect, modesty, or deference in social interactions. In everyday usage, keqi covers both small courtesies and broader etiquette, including polite refusals, expressions of gratitude, and acts intended to put others at ease.

The word combines 客 (guest) and 气 (air or spirit), reflecting traditional hospitality toward visitors. In modern Chinese, keqi denotes appropriate politeness rather than insincerity, serving as a social lubricant that facilitates interaction. It can also signal humility and conscientiousness in conversational tone.

Common phrases include 你太客气了 (you are too kind), 不客气 (you’re welcome), and 客气点儿 (be a little less formal). The noun 客气话 refers to polite expressions used in social interchange. The degree of keqi can vary by region, setting, and relationship between speakers.

Politely conduct is a part of Confucian-influenced social norms and interacts with concepts such as face (mianzi) and reciprocity. In different contexts, keqi can be interpreted as genuine courtesy or as ceremonial politeness; overuse may be perceived as insincere or performative. Cross-cultural awareness can help avoid misunderstandings.

Related concepts include 礼貌, 礼仪, and 客套话.