kehystämisellä
Kehystämisellä, often translated as framing, is a concept in communication and social psychology referring to how information is presented to an audience. It involves selecting certain aspects of a perceived reality and making them more salient in a communication text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation. The way an issue is framed can significantly influence how people understand and react to it.
In essence, framing is about choosing the lens through which an issue is viewed. This can involve
The effectiveness of framing lies in its ability to shape cognitive processes, influencing what individuals pay