kantaasiakasjärjestelmä
Kantaasiakasjärjestelmä, often translated as a loyalty program or customer relationship management (CRM) system, refers to a structured approach used by businesses to manage and foster long-term relationships with their customers. The primary goal of such a system is to identify, reward, and retain valuable customers, thereby increasing customer lifetime value and driving repeat business.
These systems typically involve tracking customer purchases and interactions to gather data on purchasing habits, preferences,
Implementation can vary widely. Some are simple, like a punch card system where a customer receives a