kaksoiskooditeoria
Kaksoiskooditeoria, also known as dual coding theory, was first articulated by psychologist Allan Paivio in the 1960s. The theory posits that human cognition processes information through two distinct but interconnected channels: a verbal system that handles language-based data and a non‑verbal system that handles imagery and spatial representations. Paivio suggested that these two systems construct separate but related memory stores, and that information can be encoded more robustly when it is represented in both modalities.
The theory identifies four routes for learning. The first involves incoming verbal information that is processed
Dual coding theory has influenced many areas of education, instructional design, and cognitive psychology. Educators use
Critics caution that the dual coding model oversimplifies cognitive processes, overlooking the integration of modalities in