käyttäjäintentioon

Käyttäjäintentio, also known as user intent, is a fundamental concept in user experience (UX) design and search engine optimization (SEO). It refers to the underlying goal or purpose that a user has when interacting with a website, application, or search engine. Understanding user intent is crucial for creating effective digital experiences that meet users' needs and expectations.

There are generally considered to be four main types of user intent. Navigational intent occurs when a user is looking for a specific website or page. For example, searching for "Facebook login" indicates a navigational intent. Informational intent arises when a user is seeking information or answers to a question. An example would be searching for "how to bake a cake." Transactional intent is present when a user intends to complete an action, such as making a purchase or downloading an app. A search for "buy running shoes online" exemplifies transactional intent. Finally, commercial investigation intent falls between informational and transactional, where a user is researching products or services before making a purchase decision, such as "best noise-cancelling headphones."

By accurately identifying and catering to user intent, designers and content creators can provide more relevant results, improve user satisfaction, and achieve their objectives, whether that be increased engagement, conversions, or information dissemination. For search engines, understanding user intent is vital for delivering the most appropriate search results.