jälgimispiksel

Jälgimispiksel, also known as a tracking pixel or a web beacon, is a small, typically invisible image embedded in a web page or email. Its primary purpose is to collect information about user activity. When a user visits a web page containing a jälgimispiksel, or opens an email that includes one, their browser or email client requests the image from a server. This request sends information back to the server, such as the user's IP address, the time of access, the browser type, and potentially the referring URL.

In digital marketing, jälgimispikslid are widely used for analytics and tracking. They help website owners understand traffic sources, user behavior, and the effectiveness of advertising campaigns. For example, a company might use a jälgimispiksel on its website to track how many users click on an ad and then visit their site, or to monitor which pages users are viewing. In email marketing, they can indicate whether an email has been opened and when.

Privacy concerns are associated with jälgimispikslid due to their ability to track users across different websites and over time, often without explicit consent. This tracking can be used to build detailed user profiles for targeted advertising. While some users may find targeted ads helpful, others view this as an invasion of privacy. Many web browsers and email clients offer settings to block or limit the use of tracking pixels, and privacy-focused browser extensions can also provide protection.