istore

iStore refers to a chain of retail stores operated by a company, typically selling Apple products and accessories. These stores are distinct from Apple's official retail stores, often operating as authorized resellers or independent retailers that specialize in the Apple ecosystem. The iStore model generally provides customers with a curated selection of iPhones, iPads, Macs, Apple Watches, and related accessories.

In addition to product sales, iStores often offer services such as device setup, technical support, and sometimes repairs. They aim to provide a personalized shopping experience, similar to Apple's own retail outlets, with knowledgeable staff who can assist customers with product selection and troubleshooting. The store environment is usually designed to showcase Apple products effectively, encouraging hands-on interaction.

The iStore concept allows Apple to expand its retail presence and reach a broader customer base without directly managing every single location. These independent or authorized stores play a role in the distribution and support network for Apple devices, making them accessible in various markets and communities. While they carry Apple products, their ownership and operational management are separate from Apple Inc.