interestkeep

Interestkeep is a term used to describe a digital framework or platform that stores and manages a user's expressed interests, preferences, and intent signals across applications to enable personalized experiences. Conceptually, Interestkeep acts as a user-centric repository that aggregates signals from browsing history, content interactions, and explicit preferences, while prioritizing consent and data portability.

Core features include an interest graph that models relationships between topics, a data layer that normalizes signals, a privacy and policy engine to enforce opt-in choices, and APIs for cross-service integration. Applications span media, e-commerce, education, and enterprise software, where services can tailor recommendations, search results, and content discovery without retaining siloed data locally.

Governance and ethics consider consent management, data minimization, transparency, and mechanisms to edit, export, or delete interests. Challenges include potential for over-personalization, misinterpretation of signals, and uneven adoption of portability standards.

See also:

- interest graph

- recommendation system

- data portability

- privacy by design

- user data rights