innsamlingsgraden

Innsamlingsgrad is a term used in the Norwegian fundraising and survey contexts to describe how much of a goal or target has been achieved. In practice, it most often refers to the proportion of funds raised relative to a predefined target, but it can also describe the proportion of invited participants who provide usable data in a study.

In fundraising, innsamlingsgrad is typically calculated as the amount raised divided by the target amount, multiplied by 100 to express it as a percentage. For example, if a campaign aims to raise 1,000,000 kroner and collects 750,000 kroner, the innsamlingsgrad would be 75%. Some campaigns and organizations also track an innsamlingsgrad relative to other targets, such as the number of donors or the planned budget allocation for specific activities.

In research and data collection contexts, innsamlingsgrad can refer to the response rate—the share of invited individuals who participate or complete a survey. This usage underscores the extent to which the dataset represents the intended population.

Interpretation and use of innsamlingsgrad depend on context. A higher percentage generally signals closer alignment with the goal, but it does not by itself reveal efficiency, cost effectiveness, or donor engagement. Campaigns should consider time frames, inflation, and costs when reporting innsamlingsgrad, and should disclose target realism and any shortfalls.

Ethical and governance considerations include transparent reporting of targets and results, accurate accounting of funds raised, and clear communication to donors about how the funds will be used. Innsamlingsgrad is a useful, but not sole, metric for evaluating fundraising performance.