informaatiovirran
Informaatiovirran is a Finnish term used to describe the rapid and unfiltered flow of information through digital networks, especially social media, messaging apps, and online news ecosystems. It refers to a combined effect of high velocity, large volume, and broad diffusion that can outpace traditional gatekeeping and fact-checking. The concept is used in information science, media studies, and communication research to analyze how content, including news, rumors, and memes, travels across platforms and reaches diverse audiences.
The term combines informaatiio (information) and virta (stream or current) in Finnish. It appeared in Finnish
Key characteristics include rapid generation and sharing of content, multisentric origins (information coming from many diverse
In practice, informaatiovirran affects public discourse by shortening response times, increasing reach of niche content, and