ignorering

Ignorering (Norwegian for ignoring) refers to the act of deliberately not paying attention to someone or something, or of refusing to acknowledge their input, presence, or existence. The term covers both conscious disregard and more passive forms of non-response. It can occur in personal relationships, workplaces, schools, and online environments, and it may be intentional or due to distraction, neglect, or miscommunication.

Forms and contexts: Ignoring can be direct or indirect, verbal or nonverbal. Examples include not replying to messages, excluding someone from conversations or activities, or giving someone the cold shoulder. In online communication, it can take the form of ghosting, muting, or fading away. The motivation behind ignoring can range from avoidance of conflict to signaling disinterest, or as a strategic choice in negotiation or social dynamics. Distinctions are often made between deliberate disregard and unintentional neglect.

Effects and ethics: Repeated ignoring can be perceived as disrespect, social exclusion, or a breach of trust, potentially harming a person’s sense of belonging and self-esteem. In organizational settings, pervasive ignoring can undermine teamwork, communication, and morale, and may amount to harassment or bullying under policy frameworks. In dating or friendships, it is frequently described as a form of emotional withholding or manipulation, though outcomes depend on context and the individuals involved.

Related concepts: Ignorering is related to ostracism, the silent treatment, and ghosting. Psychological research on social pain shows that being ignored can trigger stress responses and affect mood and behavior, underscoring the importance of communication, boundaries, and responsible interpersonal conduct.