iending

iending is a hypothetical linguistic and cultural term describing the practice of appending the suffix -i to base words in online text to create new words that signal informality, friendliness, or brand identity. The term is not established in academic linguistics; it appears in speculative discussions and fiction as an example of how communities experiment with word formation in digital spaces.

Origins and formation: The concept arises in discussions about how internet communities fashion micro-innovations in language. The pattern is base word + i, with occasional hyphenation or capitalization to emphasize the form. Because there is no standardized rule, forms vary and are often ephemeral, circulating mainly within small online groups or narrative contexts.

Usage and examples: iending tends to occur in short-form text, branding, and fan communities. Illustrative forms might include storyi, playi, or connecti, chosen for a casual, playful tone. In fictional or speculative writings, iending is sometimes described as a shared linguistic code that signals belonging or camaraderie among readers or participants.

Reception and critique: Critics warn that iending can hinder readability and accessibility, especially for screen readers or non-native readers, and may confuse audiences outside specific communities. Proponents view it as a creative micro-innovation reflecting online sociolinguistic dynamics and branding opportunities. There is no broad evidence of widespread adoption; it remains a niche, mainly speculative or fictional phenomenon.

See also: neologism, internet linguistics, language change, branding and marketing.