ideoida

Ideoida is a Finnish verb meaning to generate ideas, to brainstorm, or to conceive ideas. It is used across business, design thinking, education, and public planning, typically in contexts that emphasize creativity and problem solving. The related noun ideointi refers to the act of ideating, i.e., the process of generating ideas. A brainstorming session in Finnish is often called a aivoriihi, illustrating the close relation between idea generation and collaborative thinking.

Etymology and form: Ideoida is formed from the noun idea with the productive suffix -oida, a common way Finnish turns nouns into verbs that describe performing the action of the noun. It is considered a standard word in contemporary Finnish. Like other -oida verbs, it follows the regular Finnish verb conjugation patterns; for example, infinitive ideoida, present tense forms such as ideoi (he/she ideates) and ideoimme (we ideate), as well as passive and conditional forms.

Usage: In practice, ideoida signals deliberate, often structured, idea generation rather than casual thinking. It appears in strategies, workshops, and project discussions. Phrases include "tiimi ideoi uusia konsepteja" and "ohjelmistoprojektin ideointiprosessi." The term is commonly used alongside related concepts such as ideation, design thinking, and the broader creative process.

See also: Ideation, brainstorming, design thinking, luova prosessi, aivoriihi.