iStockphoto

iStockphoto, often referred to as iStock, is a subsidiary of Getty Images that operates as a stock photography website. Founded in 2000 by Mark McDermott, it was one of the pioneers in offering royalty-free stock imagery and other creative assets for licensing. The platform allows photographers, illustrators, and videographers to upload their work, which can then be purchased and licensed by individuals and businesses for various purposes, including websites, marketing materials, and presentations.

iStock's business model is built around a credit system. Users purchase credits, which are then used to download various types of content. Prices vary depending on the exclusivity, size, and usage rights of the image or media file. The company offers a wide range of visual content, including photographs, illustrations, vector graphics, videos, and audio tracks. They cater to a broad spectrum of industries and creative needs, providing both general and niche subject matter.

In 2009, iStockphoto was acquired by Getty Images, a major player in the stock media market. While operating under the Getty Images umbrella, iStock maintains its distinct brand identity and customer base. It is known for its more affordable and accessible royalty-free options compared to some of Getty Images' premium offerings. The platform has evolved over the years to include subscription plans, offering users more predictable costs for regular content needs. iStock continues to be a significant resource for digital creatives seeking a diverse library of visual assets.